Known on every street in London. Then the whole country.
One growth room for the ads: a content calendar scheduled in Meta Business Suite, geo targeting that widens in three steps, audience tests that move budget to what sells, and a short report every Monday.
City first, then region, then country. Each step is earned.
Budget only moves outward when the current zone is profitable, so reach grows without the return on ad spend falling apart.
Image, Reel and carousel ads that stop the scroll.
Copy drafted with ChatGPT, visuals edited in Canva and Midjourney, placements and variations handed to Advantage+. Every ad ships in two hooks so the data picks the winner.
Four weeks planned, every post scheduled in Business Suite.
Reels and carousels carry the paid budget, organic posts and Stories keep the page alive between them. Click any slot to see the creative and the copy.
Six ad sets tested. Spend follows the orders.
Every Monday the numbers decide: winners get more budget, losers are paused, and one fresh audience is always in test.
| Ad set | Cost / order | ROAS | Daily budget | Decision |
|---|
The Monday rules
One page every Monday: what happened, what's next.
Reach, engagement, orders and return on ad spend, pulled from Ads Manager and written in plain English. Use the arrows at the top to move between weeks.
Spend vs revenue from ads
Eight weeks across the three rollout phases
AI does the heavy lifting. A person makes the calls.
The tools speed up the drafts and the testing. Brand voice, budget moves and what goes live stay a human decision.
Brief & copy
Offers, hooks and captions drafted in bulk, then cut to the brand's voice.
Visuals
Product shots retouched, Reels cut, 1:1, 4:5 and 9:16 versions made from one master.
Launch
Campaigns built with geo rings, Advantage+ audiences and placements, two hooks per ad.
Schedule
The month's organic posts, Stories and Reels queued in one sitting.
Report & move
Monday numbers pulled, budget moved by the rules, next tests chosen.